Design is art with a purpose.
As someone who has created digital experiences for different industries, I can confidently say that exceptional product design comes from the combination of behavioural science and applied art.
About Me
Throughout my career as a designer, I have had the incredible opportunity to collaborate with highly skilled and enthusiastic individuals who share the same goal of delivering the best user experience for clients. Noteworthy clients like Adidas, Rebook, Lego and Betway have trusted me to provide my expertise and innovative designs.
When not fully immersed in my work, you can find me effortlessly swimming in a pool, a sport that has been a passion of mine for over three decades.
Education
The UX Design Institute
Professional Diploma in Content Design / UX Writing
London | UK
Apr.2024
Duke University, Common Cents Lab
Behavioural Science Bootcamp
San Francisco, California | USA
Oct.2022
The Interaction Design Foundation
UI|UX Specialisation
London | UK
Dec.2020 - Jul.2021
Top 10% in Class
California Institute Of The Arts
UI|UX & Graphic Design Specialisation
Santa Clarita, California | USA
Apr.2020 - Dec.2020
Goldsmiths, University of London
Responsive Web Design
London | UK
May.2020 - Jun.2020
University of San Martin de Porres
Bachelor of Arts - BA | Tourism Management
Lima | Peru
Jan.2005 - Dec.2009
University of Palermo
Diploma in History of Art
London | UK
May.2023 - Present
Experience
Product Designer @ Landbay
Jun.2023 - Present
As a Product Designer at Landbay, I play a pivotal role in shaping the user experience of our platform. Collaborating closely with product owners, engineers, and other stakeholders, I leverage my design expertise to create intuitive and engaging experiences that empower both investors and borrowers.
My Responsibilities:
I lead the design process for new features and enhancements, from initial concept to final implementation.
I conduct user research to gain insights into user needs, behaviours, and pain points.
I create wireframes, prototypes, and high-fidelity designs to communicate design concepts and interaction flows.
I collaborate with cross-functional teams to gather feedback and iterate on designs based on user testing and stakeholder input.
I maintain and contribute to the design system to ensure consistency and scalability across the platform.
I stay informed about industry trends, best practices, and emerging technologies in product design and user experience.
UX Researcher @ MiBolsillo App
Mar.2021 - May.2023
Researching and identifying problems through stakeholder talks and user research in the challenging fintech industry in Latin America. Designing and validating workflows and interfaces through customer journey analysis, wire-framing and prototyping - working alongside KPI metrics. Collaborating with the Product Owner, development and design teams.
Digital Creative @ Kaizen
Feb.2022 - Dec.2022
Building interfaces with a focus on styling and interactivity. According to different clients’ brand guidelines, the goal is to create an interface the user finds easy to use and aesthetically pleasing.
Offline Marketing Manager @ Peru Hop
May 2018 - Mar 2020
I carried out research to bolster vital marketing initiatives that sought to attract fresh customers, generate leads, and boost revenue. Furthermore, I ensured efficient communication between the marketing team and stakeholders.