Design is art with a purpose
As someone who has created digital experiences for different industries, I can confidently say that exceptional product design comes from the combination of behavioural science and applied art.
About me
Throughout my career as a designer, I’ve had the joy of working with brilliant, curious people who love crafting great user experiences as much as I do. I’ve spent many years in the finance world , where I currently work, shaping products that help real people do complicated things a little more easily.
I’ve also had the chance to partner with brands like Adidas, Reebok, LEGO and Betway, bringing a mix of clarity, creativity and a bit of fun to every project.
When I’m not deep in design, you’ll probably find me in a swimming pool. I’ve been swimming for over thirty years, and at this point I’m basically part human, part dolphin.
Education
The UX Design Institute
Professional Diploma in Content Design | UX Writing
London | UK
Apr.2024
Duke University, Common Cents Lab
Behavioural Science Bootcamp
San Francisco, California | USA
Oct.2022
The Interaction Design Foundation
UI|UX Specialisation
London | UK
Dec.2020 - Jul.2021
Top 10% in Class
California Institute Of The Arts
UI|UX & Graphic Design Specialisation
Santa Clarita, California | USA
Apr.2020 - Dec.2020
Goldsmiths, University of London
Responsive Web Design
London | UK
May.2020 - Jun.2020
University of San Martin de Porres
Bachelor of Arts - BA | Tourism Management
Lima | Peru
Jan.2005 - Dec.2009
University of Palermo
Diploma in History of Art
London | UK
May.2023 - Present
Experience
Product Designer @ Landbay
Jun.2023 - Present
As a Product Designer at Landbay, I play a pivotal role in shaping the user experience of our platform. Collaborating closely with product owners, engineers, and other stakeholders, I leverage my design expertise to create intuitive and engaging experiences that empower both investors and borrowers.
My Responsibilities:
I lead the design process for new features and enhancements, from initial concept to final implementation.
I conduct user research to gain insights into user needs, behaviours, and pain points.
I create wireframes, prototypes, and high-fidelity designs to communicate design concepts and interaction flows.
I collaborate with cross-functional teams to gather feedback and iterate on designs based on user testing and stakeholder input.
I maintain and contribute to the design system to ensure consistency and scalability across the platform.
I stay informed about industry trends, best practices, and emerging technologies in product design and user experience.
UX Researcher @ MiBolsillo App
Mar.2021 - May.2023
Researching and identifying problems through stakeholder talks and user research in the challenging fintech industry in Latin America. Designing and validating workflows and interfaces through customer journey analysis, wire-framing and prototyping - working alongside KPI metrics. Collaborating with the Product Owner, development and design teams.
Digital Creative @ Kaizen
Feb.2022 - Dec.2022
Building interfaces with a focus on styling and interactivity. According to different clients’ brand guidelines, the goal is to create an interface the user finds easy to use and aesthetically pleasing.
Offline Marketing Manager @ Peru Hop
May 2018 - Mar 2020
I carried out research to bolster vital marketing initiatives that sought to attract fresh customers, generate leads, and boost revenue. Furthermore, I ensured efficient communication between the marketing team and stakeholders.